Stone Island shadow

SOPOPULAR 2012 Fall/Winter Lookbook

Designed by longtime friends Daniel Blechman and brothers James and David Ardinast, Berlin’s SOPOPULAR adds a fresh take on contemporary basics for men. Their latest lookbook for Fall/Winter 2012 finds black and white images of a solitary man dressed in a variety of cuts, pieces and textures. From vests to coats to sweaters, SOPOPULAR’s approach to menswear is never to reinvent the wheel – it’s merely to make that same wheel roll in a different way.

Stone Island Shadow Project 2012 Spring/Summer Collection Lookbook

Stone Island Shadow Project under the creative guidance of Acronym founder Errolson Hugh once again promotes an inventive and highly technical approach to layering and performance. With a multi-part system working in unison, the latest collection offers unassuming performance throughout the line which champions a design philosophy that has long been at the forefront of Hugh’s work.