physika is a smart new concept that spices up moscow's otherwise very expensive designer retail scene, offering select men's + women's apparel items, shoes and accessorties with discounts up to a whopping 90%. one of the store owners worked in the fashion industry inparis and during his stay there he built an extensive network that now is the very foundation ofphysika's store concept. dealing directly with these designers enables the shop to keep prices low. its launch offerings are a cool mix of hogh fashion and streetwear, and included cashmerelucien pellat-finet sweaters with prints by damien hirst and takashi murakami, edgy spike-crusted sneakers by forfex and amazingly, apparel items and accessories by maison martin margiela lines 0, 1, 4, 6, 10, 11 and 14, but also lots of trophies by emerging russian designers. the merchandise will regularly be replenished, meaning that you'll find new wannahave items each time you walk in the door.
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